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September 08, 2015
Apple is coming from behind in the streaming media market. Nearly 20 percent of U.S. broadband households already own at least one media player that streams content from the Internet, according to research firm Parks Associates.
Roku accounts for more than a third of all streaming devices sold in the United States in 2014, followed by Google Inc's Chromecast and Amazon.com Inc's Fire TV, Parks said. The Apple TV box came in fourth.
Landis said that while he liked the updated TV product “the numbers are so small that they won’t move the needle because the iPhone is such a big business now.”
From the article "Apple phone, tablet and TV fail to impress investors" by Julia Love.
New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
Disney+ has moved into the top three of OTT services, according to new research from Parks Associates. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 r...
Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall. “There has been substantial innovation over the years, but streaming’s debut changed t...
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