Apple is coming from behind in the streaming media market. Nearly 20 percent of U.S. broadband households already own at least one media player that streams content from the Internet, according to research firm Parks Associates.
Roku accounts for more than a third of all streaming devices sold in the United States in 2014, followed by Google Inc's Chromecast and Amazon.com Inc's Fire TV, Parks said. The Apple TV box came in fourth.
Landis said that while he liked the updated TV product “the numbers are so small that they won’t move the needle because the iPhone is such a big business now.”
From the article "Apple phone, tablet and TV fail to impress investors" by Julia Love.
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
