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October 07, 2016
Only one in ten iPhone owners have used Apple Pay and, among those who haven’t done so, 63% said it’s because their preferred merchants don’t support it as a payment option, research from Parks Associates reveals. “Only 19% of US smartphone owners and 15% of smartwatch owners have used a mobile payment app,” the firm adds.
From the article "Apple Pay Adoption Low, Says Report" by Rian Boden.
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
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