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October 07, 2016
Only one in ten iPhone owners have used Apple Pay and, among those who haven’t done so, 63% said it’s because their preferred merchants don’t support it as a payment option, research from Parks Associates reveals. “Only 19% of US smartphone owners and 15% of smartwatch owners have used a mobile payment app,” the firm adds.
From the article "Apple Pay Adoption Low, Says Report" by Rian Boden.
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Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
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