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Apple Needs Netflix and HBO More Than They Need It

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in one app, it ought to attract a lot of viewers to its platform. That opens the door for Apple to sell them additional subscriptions to less well-known services based on what they watch in more popular channels like HBO or Netflix.

From the article "Apple Needs Netflix and HBO More Than They Need It" by Adam Levy.

Previously In The News

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

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Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

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As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

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Smart thermostats are tough sell, but ComEd hopes rebates boost interest

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