A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being the two most popular options. Apple is looking to tap into this lucrative market and obviously has strong established infrastructure here with built-in Music subscribers but also offerings like Apple TV.
From the article "Apple Music Announces First Original TV Series" by David Kirkpatrick.
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
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So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...
