Parks Associates recently found that Amazon has moved into a virtual tie with Google at 22% of sales for streaming media players (Roku claims the top spot). Apple TV comes in at fourth place with 20% market share.
From the article "Apple Mulls Time Warner Takeover; And Possibly Netflix" by Michelle Clancy.
The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supporte...
The smart home remains a very fragmented landscape, and Matter is a critical industry effort to unlock more value. Parks Associates research shows 54 million internet households in the US have at leas...
A recent survey report from Parks Associates mentions that Roku is the most popular brand of streaming media players, followed by Amazon. The sample size is low, at 8,000 American households, but it s...
Roku is the most popular brand of streaming media players, according to a study from the Tech Eco System Dashboard from Parks Associates. “Historically, Amazon and Roku have dominated the streaming...
