Cheaper prices have helped competitors like Roku and Amazon to easily outsell Apple in the TV space. Market research company Parks Associates reported earlier this year that Roku’s market share for streaming devices was 37%, with Amazon coming in second at 28%. Apple ranked third with just around 15%.
From the article "Apple Looked at Launching Low-Cost TV Dongle (Report)" by Janko Roettgers.
Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet...
Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households report...
Household spending on streaming services dropped to $73 a month, with the new data from Parks Associates and Adeia suggesting that average spending on these subscription services is down from $90 a mo...
In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...
