Cheaper prices have helped competitors like Roku and Amazon to easily outsell Apple in the TV space. Market research company Parks Associates reported earlier this year that Roku’s market share for streaming devices was 37%, with Amazon coming in second at 28%. Apple ranked third with just around 15%.
From the article "Apple Looked at Launching Low-Cost TV Dongle (Report)" by Janko Roettgers.
The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...
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