In The News

Apple Inc. Losing Ground to Samsung in This Important Market

February 10, 2016

At the same time, a new research report from market intelligence firm Parks Associates shows that in 2015, Samsung actually began to close the gap with Apple in terms of installed base share in the United States. Indeed, per the report, 31% of smartphone users now have Samsung devices, just 9 percentage points behind Apple at 40%.

From the article "Apple Inc. Losing Ground to Samsung in This Important Market" by Ashraf Eassa.

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The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

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