A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopping 50% in 2015 compared to 2014. That's the largest gain of any of the big players and brought AAPL up to 20%, despite the fact that the new hardware was only available for the final few months of the year. That's within spitting distance of Amazon and Google, which were tied for second place with a 22% share.
This is good timing for an AAPL living room resurgence, especially one that isn't tied to slashing prices and accepting lower margins.
That Parks Associates report showed set-top video streamer adoption is gaining steam (they were in 36% of broadband-equipped U.S. households in 2015 compared to 27% in 2014) and predictions are for sales to hit 86 million units globally by 2019.
From the article "Apple Inc.’s (AAPL) Apple TV Is Back In The Game" by Brad Moon.
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
The tech giant is racing to catch up to the dominant streaming players. Amazon Prime Video is in 200 countries while Netflix is in more than 190 countries. Apple also has a smaller share of the str...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
