A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopping 50% in 2015 compared to 2014. That's the largest gain of any of the big players and brought AAPL up to 20%, despite the fact that the new hardware was only available for the final few months of the year. That's within spitting distance of Amazon and Google, which were tied for second place with a 22% share.
This is good timing for an AAPL living room resurgence, especially one that isn't tied to slashing prices and accepting lower margins.
That Parks Associates report showed set-top video streamer adoption is gaining steam (they were in 36% of broadband-equipped U.S. households in 2015 compared to 27% in 2014) and predictions are for sales to hit 86 million units globally by 2019.
From the article "Apple Inc.’s (AAPL) Apple TV Is Back In The Game" by Brad Moon.
You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about numbe...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
