A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopping 50% in 2015 compared to 2014. That's the largest gain of any of the big players and brought AAPL up to 20%, despite the fact that the new hardware was only available for the final few months of the year. That's within spitting distance of Amazon and Google, which were tied for second place with a 22% share.
This is good timing for an AAPL living room resurgence, especially one that isn't tied to slashing prices and accepting lower margins.
That Parks Associates report showed set-top video streamer adoption is gaining steam (they were in 36% of broadband-equipped U.S. households in 2015 compared to 27% in 2014) and predictions are for sales to hit 86 million units globally by 2019.
From the article "Apple Inc.’s (AAPL) Apple TV Is Back In The Game" by Brad Moon.
But Money Morning Director of Tech & Venture Capital Michael A. Robinson says that when you add in the applications of the healthcare and medical fields, you can add another $2 trillion to the market'...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...
