A free trial for Apple TV+ would follow a typical game plan used by most SVoD services to get people in the door and take a look around. About 58% of US broadband homes that trial an OTT video subscription service convert to paying subscribers, according to Parks Associates.
Apple teased Apple TV+ in March, announcing plans to offer the service on devices outside its own ecosystem that will feature a slate of original series and documentaries, with big names such as Steven Spielberg, Reese Witherspoon, Jennifer Aniston and Oprah Winfrey.
From the article "Apple Eyes $9.99 Price for Apple TV+ – Report " by Jeff Baumgartner.
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Content piracy continues to threaten the very existence of the creative sector, with a Parks Associates report indicating that the value of pirate video services will exceed $67 billion globally this...
A new Parks Associates report shows the value of pirate video services accessed by pay TV and non-pay TV consumers will exceed $67 billion this year. Those billions of dollars represent income stolen...
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