In The News

Apple Eyes $9.99 Price for Apple TV+ – Report

August 20, 2019

A free trial for Apple TV+ would follow a typical game plan used by most SVoD services to get people in the door and take a look around. About 58% of US broadband homes that trial an OTT video subscription service convert to paying subscribers, according to Parks Associates.

Apple teased Apple TV+ in March, announcing plans to offer the service on devices outside its own ecosystem that will feature a slate of original series and documentaries, with big names such as Steven Spielberg, Reese Witherspoon, Jennifer Aniston and Oprah Winfrey.

From the article "Apple Eyes $9.99 Price for Apple TV+ – Report " by Jeff Baumgartner.

Previously In The News

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

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Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

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