Apple still needs to play catch up. As of the end of March, Apple has about 15 percent of the set-top box market, coming in behind Roku, Amazon and Google, according to a report from Parks Associates.
Apple TV 4K, starting at $179, will be available to order September 15 and will ship a week later. The TV app will also be coming to Australia and Canada, as well as France, the UK, Germany, Norway, and Sweden by the end of the year.
From the article "Apple edges deeper into Hollywood with 4K-enabled Apple TV" by Erin Carson.
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
But it's obvious that Roku is feeling the heat from Amazon's aggressive push in the TV streaming (and smart TV) market. According to research from Parks Associates, Roku had the lead in streaming medi...
