Consumers get a year of the streaming service for free with purchase of a new Apple device.
Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates.
“At least currently, they’re kind of getting a little lost in the shuffle,” he said.
From the article "Apple earnings could offer clues on streaming performance" by Meghan McCarty Carino.
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...
Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...
Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active acc...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
