Consumers get a year of the streaming service for free with purchase of a new Apple device.
Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates.
“At least currently, they’re kind of getting a little lost in the shuffle,” he said.
From the article "Apple earnings could offer clues on streaming performance" by Meghan McCarty Carino.
U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...
U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...
Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette
According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...
