Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-branded consumer electronic (CE) devices are consistently higher than scores for the same CE devices of other brands.
Those devices include smartphones, tablets, computers, and smartwatches. A NPS evaluates how loyal customers are to a brand.
Parks Associates measures the power and influence of brand ecosystems on consumer attitudes, product ownership, brand loyalty, and future purchase intentions. The Dashboard focuses on four main brand ecosystems—Apple, Amazon, Samsung, and Google—and includes data and discussion of additional brands within individual CE categories, along with historical numbers.
From the article, "Apple devices have high net promotor scores across consumer electronic products" by Dennis Sellers
Fifty-five percent of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices, according to recent research from Parks Associates....
Netflix, Amazon, Hulu and MLB.tv are winning the cord-cutting wars, but HBO is making a move as viewers choose from a bonanza of niche streaming services. The top four places are unchanged in a ran...
“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...
Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows. The biggest benef...
