Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-branded consumer electronic (CE) devices are consistently higher than scores for the same CE devices of other brands.
Those devices include smartphones, tablets, computers, and smartwatches. A NPS evaluates how loyal customers are to a brand.
Parks Associates measures the power and influence of brand ecosystems on consumer attitudes, product ownership, brand loyalty, and future purchase intentions. The Dashboard focuses on four main brand ecosystems—Apple, Amazon, Samsung, and Google—and includes data and discussion of additional brands within individual CE categories, along with historical numbers.
From the article, "Apple devices have high net promotor scores across consumer electronic products" by Dennis Sellers
Parks Associates estimates that about a quarter of the new TVs sold in 2010 were able to connect to the Internet. The same group forecasts that this will reach 76% by 2015. These predictions make sens...
The competition and innovation in the smart-thermostat space is good for consumers, who can choose a thermostat based on which features appeal to them the most, and also because the increased sensorin...
Although Nest is often touted as the most sophisticated smart-thermostat company, it is facing increased competition from other thermostat makers such as ecobee and Alarm.com that are bolstering their...
More than two years ago, Schneider Electric revamped its Wiser home energy management offering, hoping to appeal to utilities that might be eager for a comprehensive residential demand response offeri...
