Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-branded consumer electronic (CE) devices are consistently higher than scores for the same CE devices of other brands.
Those devices include smartphones, tablets, computers, and smartwatches. A NPS evaluates how loyal customers are to a brand.
Parks Associates measures the power and influence of brand ecosystems on consumer attitudes, product ownership, brand loyalty, and future purchase intentions. The Dashboard focuses on four main brand ecosystems—Apple, Amazon, Samsung, and Google—and includes data and discussion of additional brands within individual CE categories, along with historical numbers.
From the article, "Apple devices have high net promotor scores across consumer electronic products" by Dennis Sellers
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...
SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
