Apple has long been the most-desired brand for tablets, smartphones, MP3 players, and streaming media devices on US shoppers' holiday lists. And, for the first time, the company also got ranked as the top brand for desktops this year, according to data from market researcher Parks Associates.
"Apple topped the list of intended brands for desktop purchases for the first time this year," John Barrett, Parks Associates director of consumer analytics, said in a statement Wednesday. "In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories."
Steadily moving up the list for desktop brands, Apple was in third place in 2011. In 2012, it displaced Hewlett-Packard for second place; and now, it has conquered Dell for first place. Parks Associates got its data for this year's most-desired brands from a national survey of 2,500 households in this year's fourth quarter.
From the article, "Apple desktops overtake Dell on shoppers' holiday wish lists" by Dara Kerr.
Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...
Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...
Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade. Market researcher Parks Associates says by 2024 to...
According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...
