Apple has long been the most-desired brand for tablets, smartphones, MP3 players, and streaming media devices on US shoppers' holiday lists. And, for the first time, the company also got ranked as the top brand for desktops this year, according to data from market researcher Parks Associates.
"Apple topped the list of intended brands for desktop purchases for the first time this year," John Barrett, Parks Associates director of consumer analytics, said in a statement Wednesday. "In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories."
Steadily moving up the list for desktop brands, Apple was in third place in 2011. In 2012, it displaced Hewlett-Packard for second place; and now, it has conquered Dell for first place. Parks Associates got its data for this year's most-desired brands from a national survey of 2,500 households in this year's fourth quarter.
From the article, "Apple desktops overtake Dell on shoppers' holiday wish lists" by Dara Kerr.
A survey of online gamers from 2006 by Parks Associates found that the “power gamers” that account for 30 percent of retail revenue are just 11 percent of the online gaming population. The majority...
A The set top maker Pace has already seen a great year with increased sales and it would seem to be a trend that is set to last up until at least 2013, according to a new report compiled by Parks As...
Daniel Ballon, a policy fellow in technology studies at San Francisco-based think tank Pacific Research Institute (PRI), gave a presentation on "The Future of Broadband" that looked at the market fo...
A recent news release from WD noted how much digital content people have amassed and said that most do not have the proper knowledge or hardware to view the content on a TV. The average consumer had...
