Similar to Piper Jaffray, analyst at Parks Associates believe advertising, including delivery and analytics, provides Google with enormous potential. But in a white paper released in June, Parks Associates analysts point to troubled television manufacturers trying to determine how big their share of potential revenue for online content will become.
To date, the business models between television manufacturers and content providers or aggregators have been revenue sharing based on online video orders. As a result, the TV manufacturer may get a few pennies per video on demand orders. Online video revenues on connected CE devices other than the game console could reach $180 million in 2010, reaching $800 million by 2014.
Other concerns Park Associates highlights includes the ability to search and discover, and how much high-quality content Google can actually contribute through YouTube.
From the article, "Apple And Google Set To Capitalize (And Compete) On Internet TV" by Laurie Sullivan
Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and...
As Netflix and YouTube put video streaming into day-to-day lives, competition among streaming-media boxes has grown from the two-horse race -- Apple TV versus Roku -- to include Google's Chromecast...
Consider usage, though, and the underdog's prospects start looking up. From a Parks Associates study, while Apple has sold more units globally, about 37 percent of US households with a streaming me...
Good news, bad news for Google: Chromecast is holding onto its slice of the streaming-video device market even as new rivals like Amazon's Kindle Fire TV emerge, but Chromecast is being used less a...
