Earlier this year it seemed that Apple would take a fall. Samsung and rest of the Android players were gaining momentum and share as Apple was slow to update its product portfolio and was seeing its profit margins decline. The stock went from from above $700 in September 2012 to below $400 in July 2013. Following the fall introduction of new products and good sales numbers for the holiday shopping season, however, the stock has climbed back above $560.
Even the Macintosh is having a nice holiday. Apple topped the list of intended brands for desktop purchases for the first time this year, according to an annual research survey from Parks Associates.
From the article, "Apple's very happy holiday season" by Dan Farber.
But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...
So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...
55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...
TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed...
