In The News

Apple's very happy holiday season

December 04, 2013

Earlier this year it seemed that Apple would take a fall. Samsung and rest of the Android players were gaining momentum and share as Apple was slow to update its product portfolio and was seeing its profit margins decline. The stock went from from above $700 in September 2012 to below $400 in July 2013. Following the fall introduction of new products and good sales numbers for the holiday shopping season, however, the stock has climbed back above $560.

Even the Macintosh is having a nice holiday. Apple topped the list of intended brands for desktop purchases for the first time this year, according to an annual research survey from Parks Associates.

From the article, "Apple's very happy holiday season" by Dan Farber.

Previously In The News

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

Streaming Media Device Use In Broadband Homes Hits 20%

Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...

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