The Apple TV came in fourth, behind Amazon's Fire TV, Google's second-place Chromecast and Roku's pack-leading set-top devices, in Parks Associates' tally of streaming device sales in 2014. Amazon and Netflix have displayed some weaknesses, though.
Amazon has been focusing on disrupting the status quo in fashion similar to Apple's ecosystem- building strategy, according to Pund-IT's King, but in some cases, those bets have blown up in the company's face.
"Netflix has been a true disruptor, especially of conventional cable services, and has also done well with original programming," he pointed out, "which means the company will be squarely in Apple's crosshairs should rumors be true."
From the article "Apple, Hollywood Honchos Put Heads Together" by Quinten Plummer.
A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...
Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...
The answer: 17, per research released at the CES 2024 trade fair by Parks Associates. That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...
In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...
