Research firm Parks Associates said Friday that 14% of U.S. broadband households plan to buy a streaming media player by mid-2016 and that, as of the third quarter of 2015, 31% of U.S. broadband households own a streaming media player, up from 27% at the beginning of the year.
"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services" Parks analyst Barbara Kraus said in a statement.
From the article "Apple, Google, Roku in close race for streaming device lead" by Patrick Seitz.
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...
Live video is a big deal for Facebook and the internet in general, especially when it comes to attracting the younger set, analyst firm Parks Associates found in a report published Wednesday. About 12...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
