Research firm Parks Associates said Friday that 14% of U.S. broadband households plan to buy a streaming media player by mid-2016 and that, as of the third quarter of 2015, 31% of U.S. broadband households own a streaming media player, up from 27% at the beginning of the year.
"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services" Parks analyst Barbara Kraus said in a statement.
From the article "Apple, Google, Roku in close race for streaming device lead" by Patrick Seitz.
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
