There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their own services in 2019 and 2020. Getting in the streaming race earlier could help Apple more quickly cultivate a following among consumers that may otherwise become users of other streaming services that launch sooner. In a March 2019 research note, Goldman Sachs predicted that Apple’s streaming could in a bull case scenario lure 20 million subscribers in two years if it was priced at $15 monthly.
From the article "Apple’s Video Streaming Plans: Key Open Questions" by Kevin Tran.
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...
Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
