Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry.
“For newer or smaller services, partnerships and promotions are an invaluable customer acquisition tool,” Nason said. “A large percentage of folks follow through, they truly love the service and continue it. Or they forget they gave the service their credit card.”
From the article "Apple’s TV service faces its biggest test yet as free trials run out" by Kif Leswing.
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Amazon’s Fire TV and Apple TV are gaining on Roku in U.S. sales share, but Roku is holding on to its top spot even as a raging Amazon Fire flares up to tie Google’s Chromecast for second place, a Park...
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About 35.2 million broadband homes -- or 36% of homes with broadband service -- own a streaming media player, up from 27% in 2014, Parks estimates. About 12.7 million bought one in 2015, Parks estimat...
