%202016%20Logo.PNG)
“Getting consumers to interact with Apple in a whole bunch of different ways helps develop that positive relationship early,” said Jennifer Kent, a director of research at Parks Associates, a Dallas research and consulting firm.
Already, Apple has a strong following among younger consumers. Last year, 39 percent of 18- to 24-year-olds in the U.S. purchased an Apple product, compared with the 23 percent who bought a Samsung device, according to Parks Associates. Samsung is the leading maker of devices that run Google’s Android operating system, the chief rival to Apple’s iOS software.
But iPad sales have declined. In Apple’s fiscal second quarter, the number of iPads sold dropped 13 percent to 8.9 million compared with a year earlier.
From the article "Apple’s Swift Playgrounds expands to drones, robots" by Wendy Lee.
Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...
