Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report found that one third of iPhone 4S owners use Siri to make phone calls, send text messages, and search for information.
But those technical issues are not deterring 37 percent of people from wanting Siri in some sort of Apple TV. Parks Associates asked respondents about their interest in the rumored Apple TV, which might include Siri.
Parks Assosciates tells ABC News that the report was based on data from 1,556 respondents with an iPhone and 482 with an iPhone 4S.
Parks found that 51 percent of those surveyed said it would be “extremely important” that their next phone have a Siri-like feature, which should light a fire under the Android and Windows Phone competition.
From the article, "Apple’s Siri: Loved, But Underused" by Joanna Stern
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...
Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...
Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momentum for the show, which is now meandering on Sunday morning in the Nielsens. But for a brand like NB...
