In The News

Apple's Newest Product: The Apple TV

October 21, 2015

streaming devices

If you witnessed the San Francisco event on the 9th of September this year, you might have noticed that Apple mentioned something about “fixing the TV experience”, which indeed has transformed into a rather boring and redundant activity in the last years. The Apple TV is the solution and it comes with two different processors: the 32 GB one, valued at 149$ and the 64 GB one, valued at $199.

Just to be clear, the Apple TV is not exactly “original”, brand new and a game breaker. It has already been on the market for some time, but it is the fourth of its type and has not had any other model in the last three years. The company’s battles have become rather rough in the last few years with Google, Amazon and Roku trying to bit out of the market as much as they could.

Apple felt that it was time to fight back because of all the competition. Each of these giants has tried to come up with unique content to either keep their existing clients or attract new ones. We are talking about features like games, content providers and even voice search. Clearly, everybody is grabbing everything they can from the market and nobody intends to let anything slip through.

What might have given Apple the idea to move forward was the placement from Parks Associates. Parks Associates is a research company that wanted to see how popular media streaming devices behave in terms of sales in the US. Apple came in at fourth place and that must not have been easy to take in considering its reputation.

From the article "Apple's Newest Product: The Apple TV" by John Birks.

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

‹
1
2
...
429
430
431
432
433
434
435
...
719
720
›