Harry Wang, senior director of research for mobile and health at Parks Associates, agrees that the “gap between smartphone camera and DSLR is shrinking,” and that Apple has further narrowed whatever space remains with the software updates it unveiled alongside the iPhone 7 Plus release. While the phone lags behind high-end DSLRs in areas like optical zoom and depth of field, Wang wrote in an email, “users of entry-level DSLR cameras would be thrilled to trade bulkiness for easy-to-carry convenience and editing-on-the-go benefits of a smartphone.”
From the article "Apple’s Aim Is on the Camera Market" by Jordan G. Teicher.
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
