A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with privacy protection, which falls far short of what experts say is needed.
Still, a high participation rate among young people could be useful in providing symptom assessment tools, which is being done at Brigham Young University.
"You can do daily symptom checking," said Dr. Jennifer Kent, senior director of Parks Associates. "If you think you have symptoms, you can know right there, where do I go to get tested? And does my insurance cover it? And you can get your results back much more quickly."
From the article "App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns" by David Louie.
Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
