Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, has lead to an eightfold increase in the number of mobile videos viewed in the past three years. Today nearly half of all online video is consumed via mobile device or tablet, meaning advertisers must identify and implement compelling experiences for handheld devices to retain their share of voice. In addition to smartphones and tablets, analysts such as Parks Associates estimate that around 18 million U.S. households have some form of streaming device and predict the category will grow more than 400% by 2019.
From the press release "AnyClip Extends Reach of Licensed Content through Partnership with LKQD®" by AnyClip.
Mirai, and other similar attacks, could become an even larger problem as more consumers continue adopt IoT devices at the home. Indeed, IAB revealed in its recent study that two-thirds, or 62 percent,...
The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...
This past decade is the one that altered the very definition of Hollywood. (Verb: to stream.) Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began str...
Do-it-yourself security systems will cause some shifts in the residential security market as more than two million broadband homes will have a self-monitored system by year's end. According to rese...
