Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, has lead to an eightfold increase in the number of mobile videos viewed in the past three years. Today nearly half of all online video is consumed via mobile device or tablet, meaning advertisers must identify and implement compelling experiences for handheld devices to retain their share of voice. In addition to smartphones and tablets, analysts such as Parks Associates estimate that around 18 million U.S. households have some form of streaming device and predict the category will grow more than 400% by 2019.
From the press release "AnyClip Extends Reach of Licensed Content through Partnership with LKQD®" by AnyClip.
Parks Associates’ data finds consumers’ top five actions after experiencing technical problems with smart home devices are DIY steps, not seeking professional support. Parks Associates is a market...
For about a third of US internet households, a top 5 consideration for future purchases is what platform the smart TV runs on, per Parks Associates. (Midjourney for StreamTV Insider) Parks Associat...
Parks Associates’ latest Home Services Dashboard reveals that US consumers who do not bundle their home services reported an increase in their monthly spending from Q3 2023 to Q3 2024. The research fi...
Home energy management is emerging as one of the top reasons driving consumers to adopt smart home devices, according to recent research from Parks Associates. From the NXP article, "Matter 1.4 Exp...
