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October 13, 2015
Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, has lead to an eightfold increase in the number of mobile videos viewed in the past three years. Today nearly half of all online video is consumed via mobile device or tablet, meaning advertisers must identify and implement compelling experiences for handheld devices to retain their share of voice. In addition to smartphones and tablets, analysts such as Parks Associates estimate that around 18 million U.S. households have some form of streaming device and predict the category will grow more than 400% by 2019.
From the press release "AnyClip Extends Reach of Licensed Content through Partnership with LKQD®" by AnyClip.
Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...
Parks Associates released a whitepaper in advance of CES 2017 that identifies the top 10 trends impacting the markets for consumer technology now and into 2017. Top 10 Consumer IoT Trends in 2017 note...
Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, o...
More people than ever before are using technology to monitor and track their own health or the health of a loved one. According to the global market research firm Parks Associates, the fitness tracker...
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