Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, has lead to an eightfold increase in the number of mobile videos viewed in the past three years. Today nearly half of all online video is consumed via mobile device or tablet, meaning advertisers must identify and implement compelling experiences for handheld devices to retain their share of voice. In addition to smartphones and tablets, analysts such as Parks Associates estimate that around 18 million U.S. households have some form of streaming device and predict the category will grow more than 400% by 2019.
From the press release "AnyClip Extends Reach of Licensed Content through Partnership with LKQD®" by AnyClip.
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According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
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Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...
