Over the past few years, consumers have migrated to a new set of devices for video consumption. The proliferation of quality mobile broadband such as LTE, coupled with improved device capabilities, has lead to an eightfold increase in the number of mobile videos viewed in the past three years. Today nearly half of all online video is consumed via mobile device or tablet, meaning advertisers must identify and implement compelling experiences for handheld devices to retain their share of voice. In addition to smartphones and tablets, analysts such as Parks Associates estimate that around 18 million U.S. households have some form of streaming device and predict the category will grow more than 400% by 2019.
From the press release "AnyClip Extends Reach of Licensed Content through Partnership with LKQD®" by AnyClip.
According to Parks, only 6 per cent of US broadband households rely on desktops exclusively, with an additional 6 per cent of households using only a combination of desktops and tablets. “Desktop a...
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...
Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...
