A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.
I interviewed Alan Bullock, author of the Parks Associates “ATSC 3.0: Impact and Opportunity for Video Services” report to find out and to explore a little deeper where NextGen TV stands.
From the article, "Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low" by Phil Kurz
Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Ass...
“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research d...
NBCUniversal and other entertainment giants are looking to establish new premium video-on-demand business models — and making waves by challenging the traditional theatrical release window in the proc...
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...
