A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.
I interviewed Alan Bullock, author of the Parks Associates “ATSC 3.0: Impact and Opportunity for Video Services” report to find out and to explore a little deeper where NextGen TV stands.
From the article, "Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low" by Phil Kurz
The annually published “Security Dealer Survey” by Parks Associates, a market research and consulting company that covers the residential security industry from both a consumer and dealer perspective,...
As the connected home ecosystem continues to grow and the technical complexity of broadband households increases, the technical support needs of consumers change. Currently consumers own an average of...
Parks Associates recently released a study that uncovered household spending on subscription over the top (OTT) services has been stagnant for the past three years. Average spending on these services...
Research firm Parks Associates is in the midst of drumming up all kinds of interest and excitement around its upcoming CONNECTIONS conference, which is scheduled to run May 21-23 out in San Francisco....
