A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.
I interviewed Alan Bullock, author of the Parks Associates “ATSC 3.0: Impact and Opportunity for Video Services” report to find out and to explore a little deeper where NextGen TV stands.
From the article, "Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low" by Phil Kurz
The bears once believed Roku's hardware business would be crushed by rivals like Alphabet's Google Chromecast, Amazon's (NASDAQ:AMZN) Fire TV, and Apple TV. Yet Roku consistently remains the most popu...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...
Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) controlled 69% of the US streaming device market in the first quarter of 2019, according to Parks Associates. Between the first quarters of 2017 and 2019, R...
