The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices.
In a December 2023 press release, market research firm Parks Associates noted that “72% of recent smart home buyers purchased two or more devices in the past 12 months,” making bundles a worthwhile investment for smart home companies, homebuilders and security services.
From the article, "Another View: 3 Smart Home Trends Retailers Should Watch This Year" by John Carlsen
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Tom Kerber, director of research for Parks Associates, who emphasized that he had no knowledge of whether the deal will actually come to pass, spoke to SSN about the potential impact of the deal. K...
