The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices.
In a December 2023 press release, market research firm Parks Associates noted that “72% of recent smart home buyers purchased two or more devices in the past 12 months,” making bundles a worthwhile investment for smart home companies, homebuilders and security services.
From the article, "Another View: 3 Smart Home Trends Retailers Should Watch This Year" by John Carlsen
Google has included a hardware switch on the unit that shuts off both the camera and microphone. "The ability to shut off both the camera and the microphone will appeal to those who have privacy conc...
In fact, 76 percent of respondents to a recent Parks Associates survey used their smartwatch to track steps. Sixty percent used them as a heart rate monitor, and 53 percent to track calories. Overall,...
Sonos' Flex program addresses one of the biggest barriers to consumers shopping in the connected market, noted Chris O'Dell, research analyst at Parks Associates, an Addison, Texas-based market resear...
"NBC has announced its own service that will launch in 2020, and CBS' success is part of the motivation," said Brett Sappington, senior research director at Parks Associates. "NBC also wants to gain...
