The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices.
In a December 2023 press release, market research firm Parks Associates noted that “72% of recent smart home buyers purchased two or more devices in the past 12 months,” making bundles a worthwhile investment for smart home companies, homebuilders and security services.
From the article, "Another View: 3 Smart Home Trends Retailers Should Watch This Year" by John Carlsen
Smart thermostats are becoming more and more popular, with the share of Internet-connected U.S. households with a smart thermostat rising to 16% in 2022, a recent survey by market research firm Parks...
Additionally, 66% of FWA subscribers consider their pricing plan as fair – which is significantly higher than in the case of other types of fixed broadband technologies, according to a survey conducte...
KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...
A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing...
