Shoppers in the US prefer t
o use retailers' own payment apps over services such as Apple Pay and Android Pay, a survey of consumers has revealed, possibly due to a lack of adoption from stores.
The research from IoT market research and consulting firm, Parks Associates, shows that more than 25 per cent of smartphone users in the US are using mobile payments platforms at least once a month, but adoption for PayPal and retail branded apps currently outstrips Android Pay and Apple Pay.
From the article "Android Pay Features, UK Release Date, How It Works" by Caroline Preece, Joe Curtis Aaron & Lee Rene Millman.
Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...
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