Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub.
From the article, "Analysis: Viewers crave streaming simplicity not more fragmentation" by Dak Dillon
Less than 10% of Western European broadband households are familiar with smart products, according to Parks Associates. New Parks Associates research shows low consumer familiarity with smart home...
Approximately 9% of Western European broadband households own at least one smart home device and 57% own at least one internet-connected CE device, according to Parks Associates. Parks Associates a...
"Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services," said Barbara Kraus, Director of Rese...
Consumers are intrigued but have expressed worries about security and privacy in connected cars and regulators are already on the case. Over half of those surveyed by Parks Associates last year said t...
