Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub.
From the article, "Analysis: Viewers crave streaming simplicity not more fragmentation" by Dak Dillon
45% of European broadband households own a smart TV, according to new research from Parks Associates. According to the study, the highest percentage of households is in Germany, where over 50% of b...
ESPN has a strong foothold in live sports by owning rights to numerous very expensive sporting events and leagues, including "Monday Night Football," with the NFL and the network agreeing in 2011 to a...
According to Parks Associates' estimates, by 2019, there will be 24 million homes in the U.S. with an installed smart home controller for home security, energy management or home control applications....
Parents strive to keep up with and stay on top of their offspring’s viewing habits which are again transforming as the young generation is rapidly developing into the most important target group for O...
